To celebrate National Margarita Day, Patron has collaborated with celebrity tattoo artist JonBoy to curate a unique collection of Patron inspired designs that will live on the Patron Virtual Gift Wrapper through unique backgrounds themes and stickers.
Through the Patron Virtual Gift Wrapper, consumers can virtually customize their bottle of Patron with designs created by JonBoy, their own photos and margarita-inspired designs. The Patron designs are meant to evoke the “JonBoy experience” of sitting in his chair and getting a tattoo.
The Patron x JonBoy Margarita Collection is a collection of curated designs that is inspired by the iconic Tequila brand and the timeless margarita cocktail in JonBoy’s signature style and will launch ahead of National Margarita Day
The Patron designs are not only representative of Patron’s iconic history and notoriety in the Tequila industry, but also reflect JonBoy’s personal style and signature handwriting. Patron handcrafts its Tequila using a time-honored process with meticulous detail, similar to how JonBoy handles each and every one of his tattoo designs for his clients. JonBoy was inspired to create designs that are both based in Patron’s history and craft while bringing in his own style. Within the collection, there are nods to Patron’s Mexican heritage through things like magueys and the tattoo world through designs like the praying hands.
Patron Virtual Gift Wrapper – How it Works
- Enter http://patrontequila.com/gift-wrap via their desktop or mobile device
- Choose from different designs curated by JonBoy, upload personal photos and add customized text to both sides of the bottle
- Once finalized, receive a link that they can share with a recipient 21 years or older via text, email or social media
- The gifter will also be directed to PATRONtequila.com where they will be able to purchase a bottle of PATRÓN to send to their recipient
- Once the recipient gets their link, they will be able to see their custom gift wrapping come to life by holding their camera over their box of PATRÓN.
- If the recipient doesn’t have a box handy they can simply focus the phone on any surface, and they will see their custom gift wrapping appear.
