Woodford Reserve has unveiled a new look for its annual holiday bourbon bottle. Unlike last year’s release, which featured festive artwork from British architect Nick Hirst as well as a seasonal cocktail mixer made with Williams Sonoma, this year’s version finds the brand opting for a less kitsch approach.
The golden label is made to compliment the rich color of the whiskey and conveys the joyful spirit of the holiday season, which brings friends, family, and loved ones together in a spectacle of celebration.
In years past, Woodford Reserve collaborated with artists for bottle art. This year, the seasonal offering’s design showcases how every sip of Woodford Reserve bourbon is a spectacle of the senses.
“A Woodford Reserve holiday bottle is the perfect gift for any whiskey lover. This bottle is guaranteed to put everyone in the holiday spirit and will stand out beautifully on a bar cart,” said Woodford Reserve Master Distiller Chris Morris. “It’s a great gift to take to holiday parties – or a treat to yourself.”
The balanced taste of this Kentucky Straight Bourbon Whiskey is composed of more than 200 detectable flavor notes, from bold grain and wood, to sweet aromatics, spice, and fruit & floral notes.
The one-liter holiday bottle is on sale across the United States and around the world for $50. For more information on Woodford Reserve’s portfolio or their partnership with Williams Sonoma, visit the brand’s official website.
Last month, Woodford Reserve unveiled the latest edition to its annual Distillery Series, Woodford Reserve Honey Barrel Finish.
