Volley has announced that it has expanded distribution to New York, and appointed M.S. Walker to service the market. Volley plans to roll out in several new markets within the coming months.
Crafted without added sugars, natural flavorings or preservatives, Volley launched this past July. Following early success and local buzz on the East Coast and in various Southeastern markets, Volley’s founders, husband and wife duo Christopher Wirth and Camila Soriano, knew it was time to expand into New York.
“Camila and I launched Volley this year because we ourselves were frustrated with the hard seltzers available on the market. We wanted to create a product that was not only made with super simple, clean ingredients but also one that was fully transparent about what was really in it, unlike so many other spiked seltzers out there,” said Co-Founder, Christopher Wirth. “We set out to make the cleanest spiked seltzer available and we truly did just that! We’re proud to work with M.S. Walker as we lead the charge in redefining the seltzer category nationwide and within New York this summer.”
Volley is crafted with 100% blue agave tequila from the highlands of Jalisco, avoiding the potentially harmful additives of “mixto” tequila and other malt liquors. Each can has completely eliminated commonly-used fake sugars, so-called natural flavorings, essences and corn syrup. Mixed with 100% organic fruit juice never from concentrate, Volley is available in four flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango. We caught up with Volley earlier this year to discuss what’s really in a canned cocktail.
“M.S. Walker is thrilled to extend our partnership with Volley into the New York market. As the category continues to grow at a torrid pace, the consumer’s tastes and curiosity continues to evolve. Quality is more important than ever and we look forward to introducing all of Volley’s premium RTD offerings made with 100% blue agave tequila and organic juice to our dynamic customer base,” said Jeffrey Allen Chief Operating Officer, New York & New Jersey.
Volley is now available in New York, New Jersey, Georgia, Tennessee, Kentucky, Rhode Island, Massachusetts, Arizona, South Carolina, and Florida markets for $14.99 for a four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can. Additionally, Volley ships nationwide through their new ecommerce platform.
