Last month, The Macallan unveiled its Distil Your World: The London Edition Whisky, and now the Speyside distillery has followed up with the launch of its Distil Your World documentary series on Amazon. The new Scotch was created in partnership with the Roca Brothers, which the series follows.
United by an insatiable curiosity, quest for knowledge and dedication to mastery, The Macallan and the Roca brothers, owners of El Celler de Can Roca in Spain, travel the globe throughout the Distil Your World series to explore different cultures and source inspiration for their own worlds of whisky-making and gastronomy.
The Distil Your World London documentary series was created to capture and show the audience who and what went into producing this exceptional liquid. The documentary follows The Macallan Whisky Maker Steven Bremner and the Roca brothers as they explore the international city from an array of perspectives, including food, culture, innovation, and community spirit.
Community spirit is something that resonates with The Macallan, which places a high value on its own relationship with its local Speyside community, as well as its global community. The Distil Your World London documentary itself will benefit City Harvest London through its online promotion via Good-Loop, a media vendor which enables brands to support charities through their advertising campaigns.
During their adventure, Steven Bremner and Joan, Josep and Jordi Roca spent time with the craftspeople and creators who fuel London’s inimitable creativity and entrepreneurial drive; the committed leaders who add to its vibrancy; and the special thinkers who understand its past and anticipate its future. They immersed themselves by discovering emblematic buildings and going behind the scenes to uncover the unique flavors and scents that define London and unearthing its vibrant community spirit.
Ultimately, this journey led them to their own complex and sensorial map of the city and with this map as inspiration, they masterfully selected the perfect combination of six first fill European oak Oloroso seasoned casks to translate London’s values into an extraordinary single malt with unique tasting notes representing the spirit of the city.
The Macallan Distil Your World series and the immersive documentary is the next step in the brand’s long-standing partnership with the Roca brothers. They have previously worked together on a range of ventures, including The Macallan Edition No.2, which was inspired by the brothers’ distinctive and dynamic characters and Distil Your World Scotland, a culinary journey through Scotland to explore the country’s rich cuisine tapestry which resulted in an innovative publication and documentary.
“The places we visited, the people we met, all that now takes shape in this whisky – our own distillation of the London essence,” said Josep Roca. “There is part of umami, the subtle touch of curry, orange, vanilla and raisin. There are some special notes that are really rare to find.
“London is an international city, a melting pot of culture, cuisine, architecture, and art and its rich heritage and myriad of cultures, combined with a timeless spirit and an innovative nature, made it the ideal playing field for this journey of mastery,” said Steven Bremner, Whisky Maker at The Macallan. “It is not just about being there, but about immersing yourself and dedicating time to understand what’s underneath everything you see, and we are proud to have collaborated with the Roca brothers on this exploration. Like the London soul, our single malt whisky, matured in its unique sherry seasoned oak casks, delivers rich complexities, harmonious flavors, and vibrant aromas.”
Distil Your World London documentary series can now be viewed on Amazon Prime Video.
