Mezcal Ojo de Tigre has launched a line of premium hard seltzers called Original Blends. Founded in 2018 by Luis Gerardo Méndez, Sebastián Sas, Jorge Mondragón, and Cory Crespo, the company is one of the fastest growing brands in the Mezcal sector.
The Mezcal Ojo de Tigre Original Blends come in three flavors: ginger, grapefruit, and cucumber. Bottled at 4.0% ABV, the ready-to-drink hard seltzers are natural, gluten-free and with a low caloric content.
“I am very excited to finally introduce our Premium Seltzer in three delicious flavors,” commented Luis Gerardo Méndez. “Made with our Ojo de Tigre mezcal, unlike others that are made with wine or cane alcohol, try them and tell me.”
The trio of hard selters Mezcal Ojo de Tigre hard seltzers will initially be available in Mexico and can be purchased via Amazon. In the near future, the brand hopes to place the cans in convenience stores such as Oxxo, 7 Eleven and supermarkets such as Walmart and La Comer , as well as other online platforms such as Mercado Libre. There is no word yet on when they will hit the American market.
The 355ml cans are priced at 39 Mexican pesos, or about $2 USD.
Last July, Pernod Ricard announced a new partnership with Mezcal Ojo De Tigre.
Ojo de Tigre is a small-batch, artisanal Mezcal crafted according to ancient traditions. Only sustainable agave from the Tobala and Espadín plants are used, creating a smooth, sweet and herbal taste profile that can be savoured neat or in cocktails. Ojo de Tigre is available in both Joven and Reposado varieties.
Alexandre Ricard, Chairman & Chief Executive Officer of Pernod Ricard, said, “Ojo de Tigre’s authentic origins, mindful production and inviting taste contribute to its strong appeal among consumers. We look forward to a successful collaboration toward the brand’s future development.”
Ojo de Tigre parent company Casa Lumbre, also created Ancho Reyes liqueur, Montelobos mezcal, Mexican whisky Abasolo and Nixta corn liqueur.
