Baileys has introduced its Baileys Holiday Baking Club series. The three-part holiday series brings together expert bakers to teach not-so-expert celebrities (and viewers at home) how to mix up the perfect Holiday treats, all while giving back in an effort to continue to support small businesses and meaningful causes during the season of giving.
The Baileys Holiday Baking Club series will be released weekly throughout December on Baileys’ official Instagram and features indulgent Baileys-infused Holiday treats specially curated by some of today’s most celebrated bakers from across the country. Each video will include step-by-step instructions so viewers can follow along at home.
Viewers are invited to tune in each week as the celebrities mix, measure and make a mess of their kitchens And, for those who prefer to leave the baking to the pros, each treat will also be available for nationwide purchase after each episode airs until the end of December, while supplies last.
The Baileys Holiday Baking Club series will feature:
- EPISODE 1 – Award-Winning Talk Show Host, Comedian and Author Loni Love & Celebrity Baker Katherine Berman, Co-Owner of Georgetown Cupcake: On December 3rd, watch the laugh-out-loud funny television host and acclaimed cupcake queen re-create the bakery’s #1 selling cupcake flavor, red velvet, infused with the award-winning Baileys Red Velvet liqueur. Available for purchase at Georgetown Cupcake.
- EPISODE 2 – Olympic Figure Skater Adam Rippon & Auzerais Bellamy of Blondery: On December 10th, the ice skater extraordinaire and blondie boss will prove that treating yourself this Holiday season is truly the icing on the cake as they mix up Stout & Baileys Cake Jars made with Baileys Original Irish Cream. Available for purchase at Blondery.
- EPISODE 3 – Reality TV Star Gizelle Bryant & Maya-Camille Broussard of Justice of the Pies: On December 17th, the stylish Real Housewife of Potomac star and pie pro join forces to create a seasonal Baileys Chocolate Fig Pie, infused with Baileys Original Irish Cream. Available for purchase at Justice of the Pies.
“Throughout the years, Baileys has always been at the center of Holiday celebrations amongst loved ones, whether its enjoyed neat, on the rocks, in coffee or baked into a treat,” shared Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. “While the Holidays may feel a bit different this year, we hope that the Baileys Holiday Baking Club will bring a sense of togetherness and joy that will help people uphold traditions of connecting over their favorite indulgences, even if while virtually.”
In the season of giving, Baileys wants to support local bakeries around the country who are providing some Holiday joy during this difficult year. Beyond highlighting these small businesses through the Baileys Holiday Baking Club, the brand will also be donating a total of $75,000 to various charities which are close to each bakery’s hearts. Twenty-five thousand dollars each will go to the Restaurant Workers’ Community Foundation on behalf of Georgetown Cupcake, the Equal Justice Initiative on behalf of Blondery, and the Black Women’s Blueprint on behalf of Justice of the Pies.
Plus, to bring some additional excitement to this Holiday season, one lucky winner and an intimate group of their loved ones (up to five family or friends, 21 years or older) will also have the opportunity to win a private Zoom baking class with Loni Love and Katherine Berman. Participants of legal drinking age can enter to win the Holiday experience at the Baileys Holiday Baking Club official website.
Back in October, Baileys reintroduced Baileys Red Velvet. Created in collaboration with Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne, the limited-edition indulgence from the iconic Irish brand launched for the first time last year.
