Following on the launch of Bacardi Real Rum Canned Cocktails last year, Bacardi Rum is expanding its range of canned cocktails with three new flavors and its first-ever variety pack. The new flavors are Bacardi Bahama Mama, Bacardi Mojito, and Bacardi Sunset Punch, which is exclusively available as part of the new variety pack.
Bacardi Real Rum Canned Cocktails are made with natural flavors, real ingredients, and no artificial sweeteners. These gluten-free ready-to-drink beverages are crafted with Bacardi Superior, as opposed to a malt base.
“The launch of Bacardi Real Rum Canned Cocktails last year far exceeded our expectations, and with the popularity of the Rum Punch flavor in particular, we wanted to expand our range with more full-flavored options,” said Lisa Pfenning, Vice President, Bacardi for North America. “We have seen people consistently reach for canned cocktails this past year, whether they are looking for light, crisp serves like the Lime & Soda or something bright and fruity like the Rum Punch. As the world opens up again, we want to continue to enliven the moments where people can come together safely and celebrate with high quality cocktails in a convenient format.”
With both Bacardi forecasts up 150% and the spirit based ready-to-drink market up by 132% since last year, according to Nielsen data, the brand is responding to demand by differentiating itself in the category. The expanded flavor range features iconic tropical cocktails that evoke a summer state of mind
Bacardi Bahama Mama boasts fruity notes of orange, red berries and pineapple. Bacardi Mojito delivers a classic cocktail combining zesty lime and revitalizing mint flavors. Bacardi Sunset Punch features tangy blood orange, lemon, and ginger flavor notes.
“We’re confident that our new Bacardi Real Rum Cocktails will continue to appeal to discerning drinkers who are looking for high quality canned cocktails made with natural flavors and real ingredients,” said Maria Galis, Marketing Director, Bacardi for North America. “With the new variety pack offering the special Sunset Punch flavor, we’re especially pleased to offer consumers a range of irresistible flavors in one pack, no additional bar tools required.”
The new Bacardi Bahama Mama and Bacardi Mojito Real Rum Cocktails are available in four packs of 355mL cans with a 5.9% ABV for the price of $12.99, via Drizly, Minibar, and in liquor stores and select grocery stores nationwide. The variety pack is available for purchase in select markets in packs of six 355 mL cans, consisting of Rum Punch, Mojito, and Sunset Punch flavor, for $16.99 per pack.
