Inch’s Cider is opening the world’s first pub for plants. Dubbed The Seed & Sip, the new watering hole has been created in partnership with online plant retailer Patch and looks to encourage consumers to bring nature into their lives.
For one night only, guests will have the opportunity to enjoy a special performance from Red Rum Club and an array of fun plant-inspired experiences. Other events will include the first ever ‘Speed Planting’ matchmaking event that will give human guests the opportunity to meet and discover their perfect plant from an array of houseplants, “where they can get to know each other” over a pint of Inch’s. Additionally, a special guest comedian will host a Plant Pub Quiz where guests will have the chance of winning a number of festival tickets to Tramlines and Boardmasters.
On entry, guests will be given tokens for free pints of Inch’s cider and Heineken 0.0, as well as snacks and the chance to win prizes to see out the summer.
“Inch’s Cider focuses on sustainability and nature, which is why we’ve teamed up with Patch to bring consumers a taste of nature in a fun and exciting way,” said Rachel Holms Heineken UK, Cider Unit Director. “The Seed and Sip is an experience like no other for pub-goers and plants alike, an environment to chill, drink a cold cider and meet new friends – of both the human and horticultural variety.
“Patch is the go-to brand for a new generation of urban drinkers who have an increased interest in nature, so we’re excited about this partnership and shared passion for bringing pubs and nature together as one – and you may even leave with a personality-matched plant to move in with you too!”
Freddie Blackett, Patch Founder, says: “The pub is a great British institution, and the UK is famous worldwide for its gardens, so it makes perfect sense for pubs to have lush and inviting spaces for customers to enjoy with a drink, like a pint of cider. We are delighted to be collaborating with a brand who shares our passions, as we set out to create greener spaces in urban areas together.”
The Seed and Sip will be launching at 73-75 Oldham Street in Manchester on 29th June from 6pm for over 18s. A limited number of spaces are available, and you can register for a place by emailing theseedandsip@thisiscow.com with your full name. The pub will also be open to walk-ins during the night.
For more information, head over to Inch’s Cider’s official website.