White Claw has added to its arsenal of ready-to-drink offerings with the addition of Hard Seltzer Iced Tea – a hard seltzer iced tea made with sustainably sourced brewed tea. White Claw Hard Seltzer Iced Tea is crafted using a unique BrewPure process, sustainably sourced brewed tea, and the finest flavors to deliver a wave of pure refreshment like no other.
White Claw Hard Seltzer Iced Tea is gluten-free, only 100 calories and 5% ABV. It comes in a 12-can variety pack with four popular tea flavors – Lemon, Raspberry, Mango and Peach – all blending sustainably sourced brewed tea and the fruit flavors.
“Since its inception in 2016, White Claw has seen incredible growth, and we don’t plan to stop anytime soon,” said said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, North America. “Our consumers crave more flavor and more variety, and that’s just what we’re delivering with White Claw® Hard Seltzer Iced Tea. You combine the leader in hard seltzer with the ever-growing tea trend, and you’ve got a winner.”
The Hard Seltzer Iced Tea Lemon is crafted with cold pressed lemon zest. Raspberry is complete with a fruity berry flavor thoughtfully paired with a hint of tartness. Mango has an unmistakable mango flavor that immediately transports you to the world of warm and tropical. Not overpowering, the flavor is crisp and refreshing. Peach has a splash of ripe peach flavor that’s a little more sweet than tart, embodying the delicate balance of biting into a ripe peach.
In January, White Claw announced its multi-year sponsorship of the Sundance Film Festival. The partnership of the ready-to-drink brand with the premiere film festival marks the intersection of art, culture and community.
In January, Truly Hard Seltzer launched Truly Iced Tea Hard Seltzer. The new offering from the hard seltzer brand is a mix of hard seltzer, brewed tea, and fruit flavor.