Tullamore D.E.W. has launched the O’Everyone campaign. As part of the campaign, the Irish spirits brand will donate 100% of proceeds from merchandise sales to support diversity initiatives across Canada led by the Canadian Centre for Diversity and Inclusion (CCDI).
“CCDI is proud to partner with Tullamore D.E.W for the first ever O’Everyone national campaign to be launched in Canada,” said Michael Bach, CEO & Founder, CCDI. “This is an opportunity to amplify the O’Everyone campaign message to millions of Canadians and support an objective driven by inclusion, diversity, solidarity and celebration.”
To kick off this inaugural campaign, Tullamore D.E.W. has pledged an initial $20,000 (CAD) and will continue to donate proceeds of all sales of O’Everyone merchandise from every Canadian consumer coast to coast who joins in O’Everyone!
O’Everyone is a year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O’Lastnames. Sales are tracked via the live-ticker on the website, with the grand total being donated to the CCDI in December 2021.
“The Tullamore D.E.W. O’Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada,” commented Michael Mooney, National Brand Manager, Tullamore D.E.W.
Canadians can participate in O’Everyone by purchasing a personalized O’Lastname T-shirt and bottle label via the official website for $20.00 (CAD). Once purchased, customized shirts and bottle labels will be created and mailed directly to consumers.
“When our consumers receive their O’Everyone merchandise, we encourage them to share pictures of themselves in their O’Lastname T-shirts on social media and to tag their community,” added Mooney. “The goal is to keep the benevolence train rolling and raise as much funding as possible to support the great work of the Canadian Centre for Diversity and Inclusion.”
Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle.
The O’Everyone customized O’Lastname T-shirt and bottle label bundle costs $20.00 and will be available for purchase in Canada at www.OEveryone.ca from February 2 to December 8, 2021. Tullamore D.E.W. will cover all costs associated with production and shipping of the O’Everyone T-shirts and labels.
“Tullamore D.E.W. is honoured to support the CCDI who we sought out based on their powerful education-led work helping Canadian organizations achieve lasting diversity and inclusion,” added Mooney.