Tanteo Tequila has announced a Virtual Mexican Standoff Bartending Competition in anticipation of Cinco de Mayo, as well as a collaboration with Tipsy Scoop and Natalie’s Juice on two new ice cream flavors with one flavor serving as the standoff secret ingredient.
Participants will be eight bartenders from Tanteo Tequila’s top markets (New York, Northern California, Southern California, Colorado, Illinois, Florida, and Texas), who will each receive an ingredient kit and submit videos of themselves mixing up signature cocktails. The videos will be shared across all Tanteo Tequila social channels, as well as promoted on their website, while the public is encouraged to vote for their favorite. All bartenders will be compensated for their participation with a shift pay. The winner will be announced on Cinco de Mayo, receiving an additional shift pay and advancing to compete in-person at the Mexican Standoff Championship in Mexico later in 2022.
The Tipsy Scoop x Natalie’s Juice collaboration will include flavors to celebrate both National OJ Day (5/4) and Cinco De Mayo (5/5). The Tipsy Squeeze ice cream features OJ Strawberry Tequila swirl: vanilla ice cream made with Natalie’s orange juice, fresh strawberry and infused with Tanteo Blanco Tequila, while The Spicy Fiesta ice cream features Jalapeno key lime margarita sorbet: sorbet made with key lime, Natalie’s margarita mix and Tanteo Jalapeno Tequila flavors. Additionally, consumers will be invited to participate in a product giveaway with nine winners selected via social media on April 26. Both will be available for purchase only at Tipsy Scoop locations or on their website at www.tipsyscoop.com for 90 days or until sold out ($12 per pint).
“The hospitality industry is slowly growing out of the challenges of the last 13 months. The Virtual Mexican Standoff and ice cream partnership is a fun, lighthearted way for us to support the industry, and remind people of the contributions that each bartender brings to their local communities,” said Tanteo Tequila Master Blender and CEO, Neil Grosscup.
Mexican Standoff voting begins on April 19.