The Super League, the top-level of the British rugby league system, has announced The Loch Lomond Group as official spirit partner of the competition, a deal set to run until the end...
At the Scottish Open, Aussie golfer Wade Ormsby knocked down a hole-in-one on the 12th and earned himself a staggering 204 bottles of Glengoyne Highland Single Malt Scotch whisky in the process.
The...
The National Football League (NFL) has announced Diageo as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured and will include opportunities for on-site activation and engagement with adult...
Angel City Football Club (ACFC) has announced Jane Walker as the team's founding and exclusive spirits partner. This partnership is a first for Jane Walker in sports and marks the brand's ongoing...
Dewar’s has launched The Champions Edition, a 19-year-old whisky, to celebrate the start of the 2021 US Open golf tournament. In March, the Bacardi-owned brand signed a multi-year partnership with the US...
Hornitos Tequila has announced that it’s teaming up with the Phoenix Suns on the “Winning Shot” contest, where 21+ fans can take their chance at winning up to $10,000 in cash prizes...
The United States Golf Association (USGA) has named Dewar's the official blended Scotch whisky of the US Open. The golf organization also announced a new multi-year agreement with the Scottish brand to...
Austin FC, the 27th club in Major League Soccer (MLS), has announced that it has entered into a multi-year sponsorship agreement with Diageo North America and named Captain Morgan as an Official...
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