Rémy Martin and award-winning furniture and lighting designer Lee Broom have teamed up for a limited-edition reinterpretation of the brand’s iconic XO decanter. The Rémy Martin XO Limited Edition by Lee Broom decanter establishes a tasting ritual that’s trending among a new generation of Cognac connoisseurs: Rémy Martin XO on ice.
As one of London’s famed product designers, Lee Broom has won over 30 awards for his luxury furniture and lighting designs and is well-known for his use of light and reflections in his work. Inspired by his background in fashion, Lee blends elegance and modernity by combining fine craftsmanship and innovative technology that honors Rémy Martin’s heritage style, with an unexpected twist. His passion for excellence and creativity made teaming up with Rémy Martin a natural and synergetic collaboration.
“There was an immediate connection”, says Broom. “I am about seamless perfection, uniqueness, heritage and craft, and those themes are very prevalent at Rémy Martin, a House that’s so steeped in history and heritage yet always moving forward, still modern and contemporary. It’s an honor to work on such a unique and iconic decanter and put my own twist on it.”
This is the first time since its creation in 1981 that the XO decanter has been reimagined. Broom’s precision and distinctive attention to detail is represented through carvings of hundreds of fine ‘starburst’ cuts into the indents of its solar shape. Each cut symbolizes one of the hundreds of eaux-de-vie within the Rémy Martin XO blend. Inspired by icicles, they amplify the radiance and opulence of the blend, coupled with the array of aromas revealed with the addition of a single ice cube too:
“I wanted to convey the opulence of Rémy Martin XO, but also the experience of serving it on ice, which is a beautiful way to taste cognac. The cuts convey a sense of icicles as well as radiance around the circumference of the bottle. They bring a sense of coldness,” says Lee Broom.
To celebrate the launch of the Lee Broom limited edition Remy Martin XO decanter, Rémy Martin is inviting visitors to plunge into the radiant and sensorial Remy Martin XO on ice universe. Through a fully immersive 3-D rendered mobile experience, visitors can discover the designer’s inspirations and processes, and a personalized Rémy Martin XO tasting guide to savor it at home, alone or with friends.
Last month, Rémy Martin and Usher teamed up to launch the “Usher x Rémy Martin 1738: A Taste of Passion” global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology.
