During the 52nd NAACP Image Awards on BET, Hennessy debuted a new creative, “Dear Destiny,” featuring Nas. Today, the iconic Cognac house unveiled “Never Stop Never Settle Society,” a comprehensive growth accelerator co-created with the Marcus Graham Project (MGP) to ensure a more equitable landscape for Black entrepreneurship.
“The ‘Never Stop Never Settle Society’ builds on Hennessy‘s long-standing commitment to Black communities and ongoing mission to champion cultural diversity by pushing the limits of potential for Black entrepreneurs,” says Jasmin Allen, Senior Vice President, Hennessy US. “We aim to expand on that legacy in the most impactful and meaningful ways by providing access to capital and resources to those demonstrating the ability to reshape Black communities through social impact.”
With respect to past models of community-built success including Tulsa’s Greenwood District, the “Never Stop Never Settle Society” was instituted to provide Black entrepreneurs with high-impact funding, resources, and infrastructure to further their journeys and ultimately transform communities.
Hennessy will accept applications starting Tuesday, April 6th, awarding a number of member benefits to qualified applicants:
- Lump sum funds in the amount of $50K will be administered to selected ventures with potential to reshape the world through social impact
- Access to The Gathering Spot Connect, a Black-owned digital hub offering networking, education, and business development resources
- Growth opportunities at the program’s physical footprint and state-of-the-art office at Moët Hennessy’s headquarters in New York City. Debuting late 2021, the space will offer scheduled access to a content studio, along with a compelling slate of educational programming and leadership engagement for business mentorship
Moët Hennessy USA executives and partners including the Marcus Graham Project will co-create program elements, evaluate proposals, and select the curated group of Black entrepreneurs whose visions will be accelerated. Leadership will also further aid member journeys, helping to evolve early business ventures over time.
“Some of the most powerful leaders and creators in the Black community are entrepreneurs creating jobs, rich legacies, and taking ownership of new paths. Access to capital resources to allow for authentic growth has traditionally been a barrier,” says Lincoln Stephens, Co-Founder and CEO of the Marcus Graham Project (MGP). “For over a century now, Hennessy’s participation in the Black community has transcended typical corporate action, and I’m excited to be part of this next chapter that substantively uplifts entrepreneurship as a means towards closing the wealth disparity.”
As one of the first corporate sponsors of the NAACP, Hennessy unveiled the program and “Dear Destiny” during the 52nd NAACP Image Awards, and Nas presented the first-ever “Never Stop, Never Settle” Award to former WNBA player-turned-owner and executive, Renee Montgomery. The evening also kicked off a cross-platform rollout for “Dear Destiny,” Hennessy’s new creative featuring the Grammy Award Winning artist and created and produced by UNINTERRUPTED, referencing the vision, ambition, creation, and evolution of Black Wall Street from Tulsa 1921 into the year 2021.
“A narrative about family, legacy, entrepreneurship and empowerment, Dear Destiny is a message to my daughter Destiny, and in many ways, the entire Black community. Inspired by Tulsa’s hub of cultural activity and community-built success, it pays homage to the Black creativity and wealth that thrived during this time in history,” says voiceover artist and Hennessy Ambassador, Nas. “Nearing the 100-year anniversary of the Tulsa Massacre, I believe the powerful spirit of Black Wall Street is still strong and can be revived with programs like Hennessy’s “Never Stop Never Settle Society.”
Applications for Hennessy’s “Never Stop Never Settle Society” will open on Tuesday, April 6th. For additional information on eligibility and membership benefits, please visit NeverStopNeverSettle.org.