Jagermeister is launching its first-ever international streetwear collection, dubbed “Best Nights.” The clothing pieces target the streetwear fashion community worldwide and will be available beginning January 31 for brand and fashion enthusiasts in 22 markets.
“The best nights as part of our very own brand promise inspired us to create this one-of-a-kind collection”, says Wolfgang Moeller, Mast-Jagermeister SE Global CMO. “For those nights, superb style is just as important as the perfect ice-cold shot.”
Core elements of the Jagermeister brand, urban streetwear style and bits of nightlife come together in twelve exclusive pieces that make up the Best Nights collection. Each item also emphasizes the meaning of a best night with friends. Even though these nights look different now because of the global coronavirus pandemic, Jägermeister is committed to spreading a message of optimism, conveying that we will hopefully soon be able to enjoy our best nights out together with each other again.
The Best Nights collection combines elements of the Jagermeister brand, streetstyle and facets of nightlife in twelve streetwear pieces. Every piece contains the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany, which thread throughout the collection as am unmistakable symbol and a subtle nod to the brand. The fabric is made of 100 percent organic cotton, certified according to the Organic Cotton Standard (OCS), and each piece is manufactured in the EU.
Celebrity stylist Bloody Osiris is the face of the international campaign. As a popular stylist, Osiris works for celebrities such as Travis Scott and has also been spotted on catwalks across the globe. His pioneering and unconventional design ideas have earned him respect in the streetwear fashion scene.
To make a contribution in support of the club culture that is severely threatened by this crisis, Jägermeister will give one euro per order to the United We Stream initiative. The international cultural platform and streaming collective is committed to supporting club culture during this worldwide crisis.
The forthcoming streetwear line will be available in Germany, the United States, the United Kingdom, Ireland, Czech Republic, Slovenia, Slovakia, Serbia, Latvia, Lithuania, South Africa, Canada, Taiwan, Sweden, Denmark, Luxembourg, Finland, Belgium, Hungary, Poland, Estonia and Romania. For more information, check out the Best Nights official website.
Last year, Jagermeister added a new spirit to its collection, Jagermeister Cold Brew.