Infinium Spirits has officially announced an agreement with premium spirits distributor WEBB Banks that will see the exclusive distribution of the Infinium Spirits portfolio in travel retail in the Americas, cruise lines, the Caribbean basin and select Central American markets.
Under the agreement, WEBB Banks will exclusively distribute and represent Skrewball Peanut Butter Whiskey, Templeton Rye American Whiskey, Zaya Rum as well as ultra-luxury brand Tears of Llorona Tequila through their existing route to market.
“We are very excited to start working exclusively with WEBB Banks through their international route to market,” said Infinium Spirits’ Senior Vice President-General Manager Shane Fitzharris. “This marks an important step for Infinium Spirits as we continue to expand the global footprint for our portfolio. Our strategic partnership with WEBB Banks will allow our award-winning spirits portfolio to further build brand equity and global growth through their existing channels with a specific focus on the travelling consumer.”
WEBB Banks CEO Andy Consuegra added, “We are very proud and honored to add Templeton Rye, Skrewball, Zaya Rum and Tears of Llorona to the WEBB Banks portfolio, and we welcome Infinium Spirits as a valued partner. At WEBB Banks we pride ourselves in curating only the best spirits brands for our portfolio and our goal will be to drive growth for Infinium Spirits products in the Caribbean and Central American domestic market, and the travel retail channel through our extensive distribution network.”
Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance in both North America and International markets. Founded in 2005 and based in San Diego, California, the company specializes in creating, developing and distributing a diverse and distinctive portfolio of spirit brands including Templeton Rye, Zaya Rum, Skrewball, and Tears of Llorona.
In September, Juan Torres Master Distillers announced it was teaming up with Infinium Spirits to bring their entire portfolio of spirits to the U.S. Through this new partnership, the Torres spirits portfolio consisting of Brandy, Pisco, and orange liqueur, will get a more tailored and spirits-forward focus in order to maximize opportunity for the brands.