Canned wine company Archer Roose has announced Elizabeth Banks will be joining their team as a Co-Owner and Chief Creative Officer. Founded in 2014 by Marian Leitner-Waldman and David Waldman, partners in life and in business, the Northeastern U.S. born brand prides itself on pushing boundaries within the wine industry and creating world class wines in “formats to fit a modern lifestyle.”
“We are thrilled to have Elizabeth Banks join us as we enter into the next chapter of the Archer Roose story,” said Marian Leitner-Waldman, Co-Founder & CEO of Archer Roose. “Archer Roose was founded on authentic relationships and pride in craftsmanship. Elizabeth embodies both of those values and we are honored to have her as our new partner and all that she brings to the table: creativity, fresh perspectives and a shared mission of shaping the world for the better.”
“As I got to know Marian, I realized that she and I share an ethos. She’s created something that resonated with me and what I value, which is conversation, connection, craftsmanship, and quality,” said Elizabeth Banks.
As a new major investor and owner in the company, Banks will add strategic value to the creative development for the company, on both brand and product side.
“To me, wine is another form of storytelling,” explained Banks. “I have always loved wine but wanted to make it more accessible and build a brand that would resonate with women. When I realized that Marian’s gambit was to put really good wine into cans, I thought about my own life and all the incredible shared moments with family and friends – a beach day, a ski trip – and how it would be great to pull a Sauvignon Blanc out of a cooler for a change.”
“Elizabeth’s engagement and authenticity paired with the strength of the management team at Archer Roose make this a particularly compelling partnership,” added United Talent Agency’s (UTA) Jake Solomon, an Executive in the company’s Ventures department, which brokered the deal on behalf of Elizabeth Banks. “The alternative format wine category is a young and growing market and we believe that brands like Archer Roose have a unique opportunity to help define that category.”
Archer Roose and Elizabeth Banks will bring their new relationship to life through a series of videos on how the partnership began, and how it has progressed which will launch at the end of May 2021 on Archer Roose’s social channels and the brand’s website.
For more on Archer Roose, check out the official website.