Douglas Laing has unveiled a multi-channel marketing campaign, driving the pairing of their Scallywag Speyside Malt Scotch Whisky with chocolate for Valentine’s Day. The crusade to tempt consumers into experimenting with the heavenly pairing launches with a suite of lifestyle images, a Valentine’s Day cocktail recipe and a digital campaign launching across the Speyside Malt brand’s top ten markets.
The independently-owned firm behind the Scallywag brand say they intend to “invest heavily” in bringing the content to their target market through targeted Instagram advertising, display media and email marketing activation.
“We’ve invested heavily in the Scallywag and chocolate pairing at both consumer and trade level in recent years,” said Cara Laing, Director of Marketing at Douglas Laing. “The consistent feedback on how perfectly the rich, Sherry and fruity profile of Scallywag enhances the decadent flavours and texture of chocolate is resoundingly positive, and we’re excited to inject new energy into the platform with this new campaign. Valentine’s Day is a key gifting period in the Whisky calendar and our new campaign seeks to ensure Scallywag will be the whisky of choice for loved ones this February.”
Scallywag Speyside Malt Scotch Whisky retails at £40 / 48€ / $55 and is available from specialist spirits retailers, online and in Morrisons stores across the United Kingdom.
Scallywag “Fur-ever Yours” Cocktail Recipe
Scallywag’s take on the classic White Russian, this deliciously rich creation is the perfect dessert cocktail, with Scallywag’s rich, spicy Speyside character at its heart.
Ingredients
- 40ml Scallywag
- 25ml hazelnut liqueur
- 25ml dark chocolate liqueur
- 100ml whole milk
Combine all ingredients in a shaker with cubed ice. Shake vigorously and strain into a chilled coupe glass. Garnish with dark chocolate shavings to serve.
A marriage of Single Cask Single Malts, only from the Speyside region of Scotland, Scallywag is matured predominantly in Sherry casks. A rich, dark color in appearance, its profile is described as “deliciously fruity” and “chocolatey.”
In October, Douglas Laing unveiled a seasonal expression of the Scotch, Scallywag Winter Edition Whisky. The limited edition cask strength Whisky features a festive red-aand-white striped scarf on the bottle.