Jack Daniel's and creative agency Remezcla have partnered together on a new music program, New Calle.
New Calle looks to empower the emerging Latin urban music scene through the creation of a new...
Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format.
Back in December 2020, the company said that it planned to host the global...
Frederick Wildman and Sons has launched an augmented reality (AR) experience with two of the company’s fine Italian wine brands – Santi and Nino Negri. The initiative looks to entice consumers to...
Jack Daniel's has partnered with the Tennessee Valley Authority, Duck River Electric Membership Corporation, and Nashville-based solar power producer Silicon Ranch to provide the iconic Tennessee whiskey maker's Lynchburg distillery with 20...
Johnnie Walker has launched The Next Steps initiative, its most ambitious sustainability drive to date. The initiative is a wide-ranging action plan that will see the whisky maker “keep walking” to become...
Hornitos Tequila and the Black List have announced the 2021 Black List X Hornitos "Take Your Shot" Short Film Program, a unique granting program aimed at supporting and amplifying underrepresented, creative voices...
Diplomático Rum has announced a pilot program focused on improving sustainability within the restaurant and bar industries while helping address the ongoing food insecurity issue in the United States. Dubbed "Project Leftover,"...
California-based wine taint removal firm Mavrik North America claims to have developed a “quick, complete and permanent solution” to wine tainted with the taste of smoke.
Until now, smoke taint removal techniques have...
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