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Sipsmith Steps Into Summer With Strawberry Smash Gin

Sipsmith has unveiled its 2021 summer offering, Strawberry Smash Gin. Last year, the London-based distillery launched a Chilli & Lime variant. Made using blended ripe Kentish strawberries from Hugh Lowe Farms (the exclusive...

Smirnoff Red, White & Berry Launches “Summer of 2,021 Dreams” Promotion And Ice SMASH RTD

Smirnoff Red, White & Berry is teaming up with Anthony Anderson to give away 2,021 of the best summers gifts with epic trips and dream experiences as part of the brand's new...

Pinnacle Vodka Launches Light & Ripe Range, Featuring Apricot Honeysuckle and Guava Lime

Pinnacle Vodka has introduced Pinnacle Light & Ripe. The brand's new range offers vodka in fruit-forward flavors with fewer calories and zero sugar. Crafted with natural ingredients, Pinnacle Light & Ripe comes...

White Claw Launches First Global Campaign, “Let’s White Claw”

White Claw has launched its first global marketing campaign, "Let's White Claw." The brand refers to its new set of creatives as being part of a “global platform.” White Claw fans are among...

Patron Perfectionists 2021 Goes Virtual

Patron Tequila has announced that the 2021 edition of its Perfectionists cocktail competition will begin in a virtual format. The Bacardi-owned brand hoes to engage consumers ahead of the global final in...

Casa Don Ramón Releases Platinium Cristalino Tequila Collection

Casa Don Ramón has launched a cristalino tequila range, named the Tequila Don Ramón Platinium Collection. The collection removes the liquid’s color and piquancy from the spirits, resulting in a smooth taste...

Bulleit Unveils Earth Day Cocktail Kit, “A Sip Of Paradise”

Bulleit Frontier Whiskey has announced that it is once again teaming up with American Forests as well as Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month...

New Study Claims Cheap Wine Tastes Better When We’re Told It’s Expensive

People are more likely to say that they enjoy a particular wine if they believe that it’s expensive, a new study suggests. Named ‘Price information influences the subjective experience of wine: A framed...
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