Bud Light Seltzer is celebrating the return of summer by launching a new limited-edition Bud Light Seltzer Retro Summer pack. To add to all the fun, for the first-time in the brand’s history, fans can also purchase the flavors in a new form with Bud Light Seltzer Retro Summer Icicles.
Both the Bud Light Seltzer Retro Summer pack and Icicles feature three flavors that were created to remind sippers and slurpers of summers spent on the boardwalk, by the pool and at family BBQs:
- Cherry Limeade: Sweet and tart with a full cherry, fruit punch flavor and a zesty lime finish.
- Blue Raspberry: Tart raspberry aroma paired with the classic taste of a sweet blue snow cone.
- Summer Ice: Lemon, cherry, and blueberry combine for the perfect summer treat.
“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones,” said Andy Goeler, Vice President of Marketing, Bud Light. “Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”
Starting Monday, June 14 for a limited time only, fans nationwide can experience the flavors of Retro Summer offered in a variety 12 pack with 12 oz, slim cans and in the brand’s first-ever icicles that come in a 12 pack variety with 2 oz. icles. The Bud Light Retro Summer pack and icicles are made with cane sugar, natural flavors and come in at 100 calories with less than 1 gram of sugar and 5% ABV.
For more information, check out the Bud Light official website.
Last month, Bud Light Seltzer introduced the new Bud Light Seltzer Iced Tea Variety Pack. The new offering follows the January addition of Bud Light Seltzer Lemonade to the brand’s RTD range.
