Bud Light Seltzer is introducing the new Bud Light Seltzer Iced Tea Variety Pack. The new offering follows the January addition of Bud Light Seltzer Lemonade to the brand’s RTD range.
The new variety pack features four summer classics, made with cane sugar and natural flavors:
- Peach Iced Tea: Bold tea taste packed with peach & stonefruit flavor – treat your tastebuds to two southern favorites
- Raspberry Iced Tea: Bold tea taste packed with refreshing raspberry flavor – your tastebuds will be calling for more
- Tangerine Iced Tea: Bold tea taste packed with citrus flavor – a new twist on Grandmas classic recipe
- Apple Iced Tea: Bold tea taste packed with juicy, apple flavor – a true all-American beverage
The Bud Light Seltzer Mix Pack is a first of its kind pack that gives consumers two fan-favorite flavors in one single pack, the new Bud Light Seltzer Iced Tea and Bud Light Seltzer Lemonade. The six flavors within the pack include: Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade, and Strawberry Lemonade.
“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavors to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, Vice President of Marketing, Bud Light. “With the Summer season upon us, we’re confident that consumers will enjoy sipping on these new great flavors and will even enjoy mixing flavors to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else.”
The new Mix Pack allows consumers to enjoy their seltzer the way they want, including mixing and matching flavors to create the ultimate summer drink. It’s simple:
- Step 1: Purchase the limited-edition Bud Light Seltzer Mix Pack from wherever you buy your Bud Light
- Step 2: Fill a tall glass with ice
- Step 3: Pick your favorite flavored Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea from the pack
- Step 4: Pour half of each over ice
- Step 5: Celebrate the most refreshing summer beverage and enjoy!
Perfect for any summer occasion, both the Bud Light Seltzer Iced Tea Variety Pack and limited-edition Bud Light Seltzer Mix Pack will hit shelves nationwide starting Monday, May 24. The Bud Light Seltzer Mix Pack will be available in 12 oz. slim can variety 24-packs, with each can coming in at the perfect balance of 100 calories, less than 1 gram of sugar and 5% ABV. New Bud Light Seltzer Iced Tea will also be sold separately in 12oz. slim can variety 12-packs and 25oz. single cans (Peach flavor only).
For more information, head over to the official website.