The Bordeaux Wine Council (CIVB) has announced plans to run its Bordeaux White Wine Bar, a bespoke pop-up bar, at London’s Flat Iron Square from September 1 through 5 shining a light on the region’s lesser-known whites. The event will draw attention to the region’s large variety of white wine styles, and no reds will be involved.
Designed to introduce London’s young professionals to the region’s lesser-known white wines, the Bordeaux White Wine Bar will offer visitors the opportunity to enjoy the “light, refreshing and great value wines” that the region has to offer.
Consumers will be able to explore a range of still Bordeaux whites, sparkling crémants and dessert wines, all available by the glass, flight, or carafe. Every afternoon at 3:30pm a speed tasting hosted by a Bordeaux wine expert will show off the region’s offerings.
“We’re excited to be bringing our whites to the capital and giving Londoners a taste of modern Bordeaux,” said said Julie Rambaud, marketing director for the CIVB. “With over 27,000 hl exported to the UK last year, the UK has established itself as a key market for our dry whites. Events such as this, which allow consumers to experience the diversity and quality of the Bordeaux whites first-hand, are a fantastic way to turn them into bonafide Bordeaux white advocates.”
The launch of the White Wine Bar coincides with Bordeaux Wine Month which returns next month for its fourth year, offering independent retailers the chance to boost their Bordeaux sales.
The Bordeaux Wine Council was created in 1948. It unites representatives from the three families in the Bordeaux wine industry: winegrowers, merchants and traders.
At the moment, the UK is the biggest export market for Bordeaux dry white wines, after taking the throne from the US last year.
For more information, head over to the Bordeaux Wine Council’s official website.