Britain’s oldest winemaker, Berry Bros & Rudd, has launched a limited-edition Good Ordinary Claret for the Queen’s Platinum Jubilee. A proportion of the wine’s sale profits will be donated to The Queen’s Green Canopy and Woodland Heritage Trust by the merchant, a Royal Warrant holder.
Just 10,000 bottles of the limited-edition Good Ordinary Claret will be released. The label has been designed by British printmaker and illustrator Tom Frost, and features a screen-printed blossoming tree within a wine glass. The bottles have also all been produced capsule-free in order to help reduce waste and the environmental impact.
Chairman of Berry Bros & Rudd Lizzy Rudd said it was important “to ensure a synergy between the label design, our choice of charity partners and the brand’s commitments to sustainability” when it put together the collaboration, and she is thrilled the product is “such a beautiful incarnation of all of our goals”.
“Previous Good Ordinary Claret limited-edition labels have always proved popular among our customers, some even becoming collectors’ items themselves. We’re thrilled that Tom was able to create such a beautiful label for this momentous occasion,” she added.
The Platinum Jubilee Good Ordinary Claret will launch in mid-April.
For more information, head over to Berry Bros & Rudd’s official website.