William and Donta Henson are excited to announce the launch of Los Hermanos 1978, a signature line of premium tequilas that seeks to change consumers’ expectations of the Mexican spirit.
Effectively set for May 5, 2021 the official launch date for Los Hermanos 1978, the release is also defying current pressures – a black-owned tequila company launched during a global pandemic.
Los Hermanos 1978 was born out of William and Donta’s passion for creating the world’s most delicious tequila. Their quest would eventually lead the two brothers to Tequila, Mexico, where they met and brought on board some of the best distillers in the world.
After concentrated months of testing and refinements, they have created a unique tequila that’s made from the highest quality of 100% blue Weber agave, sourced from private farms in both the highland and lowland regions of Jalisco, Mexico.
Hand-selected agave is slow-cooked, and distilled in separate small batches, in order to create two distinct distillates, which are then artfully blended to create Los Hermanos 1978 Blanco (unaged). The second Los Hermanos 1978 expression is a Reposado (aged 8 – 10 months). The latter expression is barrel-aged in an underground cellar to maximize flavor and complexity. The taste profile highlights the terroir of the agave, and each expression is a one-of-a-kind tequila experience.
The founders of Los Hermanos 1978 have an exciting backstory of perseverance and hard work. As with much of the world, the coronavirus pandemic slowed down the pace of life for Donta and William. They spent their downtime sharing stories and bonding over different bottles of tequilas. William’s natural knack for storytelling, along with his ability to choose tequilas with complex flavor profiles set the foundation for a new business venture.
The brothers took a leap into entrepreneurship by creating a tequila company from the ground up. Today they have produced an aromatic, ultra-smooth, sipping tequila with a rich, complex flavor.
For more information on Los Hermanos tequila, check out the official website.