Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked Hard Zeltzer for its Shatter Your Expectations campaign. The new campaign is made up of a series of social content that showcases everyday moments that exceed expectations.
The partnership launched over the Memorial Day Weekend with Hannigan sharing her plans to start the holiday off early by enjoying Sparkling Ice Spiked Hard Seltzer, while also expressing her love for her favorite flavor, Cherry Lime Chiller. The partnership continues through this fall, with Hannigan focusing on playful content timed to seasonal moments.
“Sparkling Ice Spiked is such a fun brand to partner with and is an easy extension to what I already love: understanding that there are so many moments in life that should be celebrated on a daily basis from conquering your to-do list, to finally getting to see your friends and family in person again,” said Alyson Hannigan. “It also helps that they found a way to pack in so much flavor and minimizes all the things we look out for, carbs and calories included.”
The brand’s mission is to help turn ordinary events into extraordinary moments and with just 80 calories per can. It is “the perfect adult beverage to have on-hand for all of the moments that shatter your expectations,” says the brand.
In 2021, the team behind Sparkling Ice Spiked launched the #ShatterYourExpectations campaign, an initiative aimed to celebrate consumers who say yes to adventures that lead to life’s greatest moments. Supported through in-store POS and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social and more, the campaign focuses on elevating the ordinary, everyday.
For more information about Sparkling Ice Spiked products, flavors, and availability, check out the official website.
Yesterday, Ellie Goulding announced she had acquired a “significant” stake in hard seltzer brand Served. The RTD brand is produced in Herefordshire, England, where Goulding grew up.