Hornitos Tequila has announced the launch of its own tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer. The hard seltzers are set to hit shelves across the U.S. beginning this week.
Hornitos Tequila Seltzer combines real Plata tequila with seltzer, resulting in a refreshing, ready-made cocktail. Hornitos Tequila Seltzer is available in two natural flavors – Lime and Mango – and is made without any artificial sweeteners.
With the creation of Hornitos Tequila Seltzer, the brand further delivers on its innovative spirit, providing tequila and hard seltzer fans simple convenience.
“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.”
Beginning this week, the hard seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV and are priced at $11.99 per four pack.
In conjunction with the launch of the hard seltzer, Hornitos is inviting adventurous fans aged 21+ to take the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $50,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShots.com.
To learn more about Hornitos Tequila and its shot-taking brand history, visit the official website.
In January, Hornitos announced its newest advertisement, “First Steps.” The spot, which evolves the brand’s empowering “A Shot Worth Taking” marketing campaign, is a rallying cry for those who wonder “what if?” and serves as a reminder that taking shots in life is not only brave, but also rewarding.