Crown Royal has launched its own line of ready-to-drink canned cocktails. The new RTD offerings are designed as three classic, signature serves, all offering “the quality and deliciousness of a great cocktail,” says the brand. “There is something for everyone of legal drinking age, no matter the occasion.”
The Canadian Whisky brand’s line of RTD beverages are likened to cocktails one might order at their favorite bar, and canned for the convenience of at-home enjoyment. The three flavors are: Washington Apple featuring Crown Royal Whisky, apple and sparkling cranberry flavors; Whisky & Cola featuring Crown Royal Whisky and cola; and Peach Tea featuring Crown Royal Whisky, peach flavor and brewed tea. All three delicious flavors are best served chilled.
“There’s an increasing interest in ready to drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar,” said Nicky Heckles, Vice President of Crown Royal. “Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready to drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavors we all know and love.”
Now available across the United States, Crown Royal ready to drink canned cocktails are available for $14.99 per four-pack of a single flavor and $3.99 for a single can.
Last week, Crown Royal launched a limited-edition Coming 2 America pack designed by Oscar-winning Costume Designer Ruth E. Carter. The pack features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a purple + gold stitched bag that ties back to the royal roots of Crown Royal. In addition, each bottle comes in a collector’s edition Coming 2 America packaging. The Canadian Whisky brand has a deep admiration for Ruth’s work, which transcends culture through fashion and film, and her ability to utilize costume design to share stories and experiences.