Jamie Foxx has bought BSB Brown Sugar Bourbon. “Foxx’s leadership and a redesigned bottle usher in a new era for BSB and its two product offerings, BSB-Brown Sugar Bourbon and BSB 103,” wrote the Washington state-based brand.
As owner, Jamie Foxx will guide the creative direction and lend his entrepreneurial spirit to help further the expansion of BSB Brown Sugar Bourbon. The new packaging signifies a turning point for the brand, anchoring its position as “America’s premier flavored Whiskey with the style and sophistication to suit any gathering.”
“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
BSB is a flavored whiskey that features distinct notes of brown sugar and cinnamon. BSB and BSB 103 are recommended to be sipped, drunk as a shot or used in cocktails.
“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” said Sean M. Penn, CEO of BSB Spirits. “I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.”
Founded in Washington in 2016, BSB is currently available nationwide online and at various spirits retailers. It is distributed nationally by Southern Glazer’s Wine & Spirits.
Foxx is the latest addition to the growing celebrity spirits marketplace. Last month, Kendall Jenner officially launched her own Tequila, 818 Tequila. She introduced the brand on her Instagram, after weeks of speculations from fans across the globe.