Pompette Hard Seltzers has announced a partnership with Kate Bock just in time for Valentine’s Day. Bock is already an advocate for the hard sparkling water brand and will officially take on her role as a business partner in 2021. As one of her first developments, Bock will join the brand in their initiative to promote the celebration of Valentine’s Day safely at home with loved ones. Pompette is the first hard seltzer packaged in a shareable 750ml bottle.
“Kate was initially drawn to Pompette for its light, bubbly and well-designed aesthetic, all qualities that she embodies,” says the brand. “Together, they plan to drive demand and awareness for a healthier alternative to traditional alcoholic beverages and hard seltzer consumers looking to venture outside the confines of a can.”
“I’m always looking for natural, clean, better-for-you alternatives that taste great. The moment I opened my first bottle of Pompette, I knew this was a unique brand that I wanted to team up with,” said Kate Bock. I cannot wait to share my passion and work with Pompette in 2021.”
Bock’s dual experience as an entrepreneur and influencer will drive strategic brand initiatives in 2021. She will work with leadership to expand wholesale distribution and forge key partnerships with hotels and restaurants while building consumer recognition through her loyal fan-base. Her partnership is coming at a time where consumers will have the opportunity to shop the Pompette website and buy products online for the very first time.
“Kate’s business savvy perspective will be instrumental in helping jettison Pompette to establish itself as a leader in product innovation and marketing in a rapidly growing category,” said Jeremy Smith, Pompette founder and CEO. “Kate embodies our brand’s core values related to health, wellness, positivity, travel and leisure.”
The partnership will kick off February 2021 and promotions will include press initiatives, strategic partnerships, social media collaborations and more.