The world’s first Vermouth Day has been set for March 21, 2021. Renowned bartender and vermouth producer Giancarlo Mancino is the official creator of the day.
Mancino chose March 21 because it corresponds with the beginning of spring. “To celebrate this product with innate grace, we need a period of the year where everything is flourishing,” said the Hong Kong-based Vermouth producer. “The first flowers bloom, the plants become increasingly green and the scents in the air are so many and so diverse that you want to trap them all inside a bottle. On Vermouth Day we want to celebrate Vermouth in all its forms, without barriers – vermouths from every country, colour and flavour, each with its own production method.”
Vermouth Day is set to become an annual event as Marciano has already registered the day with Days of the Year. He has also created an Instagram account designed to promote it. Vermouth is currently going through a bit of a renaissance across the globe, and especially in Spain.
“There’s no Martini cocktail without vermouth. There’s no Negroni without vermouth. And of course, there’s no Vermuttino without Vermouth,” said Mancino. “Today, more than ever, there is a need for union, just as the spices are combined into a bottle of Vermouth.
“Here is the Vermouth Day, a way to celebrate one of the greatest cocktail ingredient of all the time. A whole day in which we can all strengthen our community by raising up a glass of Negroni, a Martini Cocktail or a Highball. Reminding us that a ‘cheers’ is more powerful than anything else.”
Last month, Barcelona gave 11 of its historic wine bars (or bodegas) protected heritage status to prevent them from disappearing from the city. Indeed a unique piece of the city’s cultural landscape, the newly announced protected venues are located across the city. These traditional bars are known for selling wine, Sherry, Vermouth and other drinks straight from the barrel, while others began as retail operations.