The Hendrick’s Gin Palace will open its doors to the public for the very first time, and you could win/buy your way there, all in the name of a good cause. The brand’s owner, William Grant & Sons, is hosting a special charity auction that will feature over 300 items from many of the United Kingdom’s favorite alcohol brands.
Running from the July 19th through the 28th online via Whisky.Auction, the #STANDFAST Charity Auction Week is raising funds for The Drinks Trust and The BEN Scotland, two key hospitality charities. The event is being hosted by a variety of spirits brands, including Hendrick’s Gin, Glenfiddich, and Monkey Shoulder, Sailor Jerry, and Tullamore D.E.W.
The online auction will offer everything from rare spirits to unforgettable virtual and in-person experiences, including the first ever opportunity to visit the newly built Hendrick’s Gin Palace. William Grants & Sons stated that there will be items on auction to fit every budget.
All proceeds, including registration fees, will be donated to the two hospitality industry charities, which both ensure financial, vocational and mental health support are provided to hospitality workers impacted by the coronavirus crisis.
Other prizes include the Monkey Shoulder mixer truck (which is being raffled off to everyone who joins in the auction) or getting shoulder to shoulder with Malt Master David C. Stewart MBE at The Balvenie Blending Lab. Also up for grabs will be sets of Tullamore D.E.W. tumbler glasses, Sailor Jerry cocktail shaker kits, and off-market items such as a bottle of Glenfiddich Winter Storm – 21 Year Old – Batch 1, and a hand-crafted Morgan sports car from The Balvenie.
“We are truly grateful to William Grant & Sons for creating this one-of-a-kind #STANDFAST Charity Auction, which is set to deliver much needed support to our industry which has been affected by the pandemic like no other,” stated Ross Carter, CEO of The Drinks Trust
Chris Gardner, CEO of The BEN Scotland, added, “It’s heart-warming to have received such support from leading spirits brands for workers who’ve seen significant impacts to their livelihoods. We are grateful to see such best-loved brands stepping up and bringing our community together in such a time of need.”
All items in the catalogue will go live for preview on 15 July. Registration to bid is £5 and can be done by visiting the auction website.