Johnnie Walker has launched its Blue Label Cities of the Future 2220 series. Looking 200 years past the brand’s bicentenary, which it celebrated in 2020, the new collections finds the Scotch whisky makers seeking to create an “inspired vision of tomorrow,” with a utopian visualisation of world cities two centuries years from now.
Johnnie Walker worked with renowned digital artist Luke Halls to create 10 limited edition designs for Johnnie Walker Blue Label. The bottles feature transformed cityscapes and skylines that embrace new scientific developments. Locales included in the collection are London, Hainan, Taipei, Mexico City, Seoul, Sydney, Bangkok, Berlin, and Singapore, as well as the planet Mars.
“The Johnnie Walker journey is 200 years in the making, since those early days when our founder John Walker first threw open the doors to a small grocery shop in rural Scotland in 1820, we’ve always looked to the future with a defiant optimism and a firm belief in progress,” said Emma Walker, Johnnie Walker master blender. “Like those who came before us, we stride forward with eyes firmly on the horizon, moving toward a future teeming with endless possibilities and a belief that we can, together, create a better tomorrow. Luke’s illustrations are the exciting embodiment of this ideal.”
Halls said about his designs, “The idea of continued collective progress in the world really fires my imagination – I love that Johnnie Walker is so forward-looking in its approach. That’s why thinking about how these cities might look in the future is so interesting to me. What excites me is the chance to bring this to life with the same dedication to craft that the team bring to Johnnie Walker Blue Label.
“Part of the beauty of Johnnie Walker Blue Label is that the whiskies used to craft this exceptional Scotch have been laid down many years ago, so whisky makers have to look into the future and create a picture of the flavour that people will be enjoying in several decades time – this is an extraordinary skill. I hope my glimpse of the future pays tribute to this expertise.”
For more information, head over to Johnnie Walker’s official website.
In May, Johnnie Walker unveiled a new limited-edition whisky, Johnnie Walker Black Label Sherry Finish.
