Bombay Sapphire has unveiled a new lemon-flavored gin, Bombay Citron Pressé. The new expression is said to be inspired by the Tom Collins cocktail.
Bombay Citron Pressé contains hand-picked Mediterranean lemons, which have been harvested early in the season to capture their zesty, citrus notes before being hand-peeled to create the infusion.
“We know our fans have a curiosity for authentic and new flavour expressions, while tending to favour natural, premium ingredients with no added sugar,” said Natasha Curtin, global vice president for Bombay Sapphire. “After our successful launch of Bombay Bramble, we are proud to be building out our flavoured portfolio and continuing to elevate the flavoured gin category with Bombay Citron Pressé – inspired by the iconic Tom Collins. Allowing gin fans to enjoy a taste of the familiar, but with a twist, this new launch offers a naturally refreshing tasting alternative to the traditional G&T, perfect for adding creative twists to drinks and experimenting with cocktails.”
Ivano Tonutti, Bombay Sapphire Master of Botanicals, added, “The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste.”
Bottled at 37.5% ABV, Bombay Citron Pressé is priced at £23 per 70cl bottle and is available to purchase online from Bombay Sapphire’s official website now. It will be rolled out to major retailers across the UK later this month. It will also be available at selected bars nationwide, including Mitchells & Butlers venues from Monday 2nd May.
Last week, Bombay Sapphire and the Basquiat Estate announced a partnership, naming the gin brand the “Official Spirits Partner” of the Jean-Michel Basquiat: King Pleasure Exhibition.
In October, the brand unveiled another new lemon-forward gin, Bombay Sapphire Premier Cru Murcian Lemon.
