Venetian aperitivo Select Aperitivo has launched Select Slopeside, a creative pop-up hosted at three properties across the United States–W Aspen and Viceroy Snowmass in Aspen, Colorado, and Urban Cowboy’s The Lodge in Upstate New York–which offers the ultimate après-ski experience. Running all winter long through the peak season, après ski revelers can sip on a classic Select Spritz, a recipe otherwise known as the Original Venetian Spritz, after hitting the nearby ski mountains. Guests of each property and visitors alike will be entertained with live music, Instagrammable photo stations, and the taste of Select Aperitivo.
Kicking off at W Aspen, Select Aperitivo have created a go-to post-pow destination with authentically-Aspen decor and spritzes. Nestled at the base of one of the world’s most fabled mountains, W Aspen welcomes guests off the slopes with a refreshing spritz, where they can also pose in front of an oversized après-inspired ski backdrop, designed with Select’s signature red and navy color palette. The pop-up is available December 26th through April 11th, and will feature live music while taking in the 360-degree mountain views.
Across town at the base of Snowmass, the Viceroy Snowmass hotel is outfitted with a vintage ski wall that will serve as a backdrop for the lively pop-up, running from January 14th through April 2nd. Inspired by Slim Aarons’ 1979 photograph of Princess Lucy Ruspoli, the wall will serve as the perfect après-chic photo opp for patrons looking to imbibe and cheers a thrilling run on the slopes.
On the east coast, skiers from nearby Belleayre Mountain can swing by The Lodge from January 30th through April 3rd on Saturdays and Sundays to experience the pop-up and sip on a spritz. A mountain escape nestled on 68 acres in the Big Indian Wilderness, The Lodge has created an oasis from the snowy conditions of the Catskills with a Select-branded twig structure reminiscent of the property’s signature outdoorsy vibe.
Servers at all three properties will be outfitted with premium-quality limited-edition TaraShakti ski suits, branded with the Select logo. The vintage-inspired snowsuits are handcrafted in Kathmandu, Nepal and benefit brain cancer research and the Sherpa community.
“We’re very excited to partner with these handpicked, idyllic hotels in Aspen and the Catskills to bring a taste of Italy to the States,” says Jean Reid, Marketing Director, Americas for Gruppo Montenegro. “The strong après ski culture in both cities is the ideal stage for Select’s most enjoyed drink, and we can’t wait to welcome guests to relax and indulge in the stunning backdrops of the W Aspen, Viceroy Snowmass and The Lodge.”
