The Super League, the top-level of the British rugby league system, has announced The Loch Lomond Group as official spirit partner of the competition, a deal set to run until the end of the 2024 Betfred Super League season.
The Loch Lomond Group has a heritage amongst the oldest and most respected in the distilling industry. Its portfolio includes Glen’s Vodka, Loch Lomond Single Malt Scotch Whisky, Glen Scotia Whisky and Ben Lomond premium craft Scottish gin.
The brands first activation was at the Dacia Magic Weekend earlier this month and will be on show throughout the end-of-season run-in of Play-Offs and Grand Final.
Loch Lomond Group currently partner with several major sporting brands including with The Open, The Women’s British Open (golf), The United Rugby Championship (rugby union), The Scottish Premier Football League, and Wigan Warriors.
As part of our partnership, The Loch Lomond Group will produce a range of limited-edition club branded products, which will see a percentage of the proceeds fed back into clubs as well as the charities of their choice.
The deal also includes naming rights to the “Spirit of Super League Award”, presented at the end of season Betfred Super League Awards event. The award, which is given to an individual who epitomises the values of Super League by going beyond their expected professional commitments and who places a strong emphasis on sportsmanship and community. Previous recipients of the award include Jamie Jones-Buchanan, Rob Burrow, and Mose Masoe.
Super League chief commercial officer, Rhodri Jones said: “It’s fantastic to welcome The Loch Lomond Group to our family of partners in the Betfred Super League.”
Loch Lomond Group, chief executive officer, Colin Matthews said: “We are truly excited to be partnering with Super League. Much like our other sports partnerships, this sponsorship will centre on contributing to the true spirit of the sport. We passionately believe that participation and interest in sport can make a real positive difference to individuals, groups and communities and so we are committed to leveraging our new association to support the wider rugby community.”
For more information, head over to Loch Lomond Group’s official website.